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Snov.io vs Apollo.io
A side-by-side on the dimensions that decide cold-email deliverability: how you pay, whether there’s an API and an MCP server, how warming is handled, whether reputation auto-pauses, and whether processing is data-residency aware.
| Capability | Snov.ioData + engagement suite | Apollo.ioData + engagement suite |
|---|---|---|
| Pricing model | Per-credit (unlimited seats) | Per-seat |
| Price from | ~$39/mo | ~$49/seat/mo |
| API access | Full REST API | Full REST API |
| MCP server (AI agents) | Yes — verified capability | Yes — verified capability |
| Managed warmed pool | Add-on | Basic |
| Reputation circuit-breaker | No | No |
| Data-residency routing | No | No |
| Best for | Teams that want prospecting (find/verify emails) and sending in one credit-based tool. | Teams that want a lead database and sequencing in one seat. |
Pricing and capabilities are approximate and change frequently — verify on each vendor’s site before you decide. Product and brand names belong to their respective owners.
Snov.io
~$39/moA B2B lead-database and outreach platform (email finder/verifier plus campaigns) priced on credits with unlimited seats.
Strengths
- Unlimited seats, sender accounts, and campaigns on every paid plan.
- Official Snov.io MCP server (100+ actions across search, verification, CRM, and LinkedIn) using OAuth rather than shared API keys.
- Combines a contact database with sequencing, similar in shape to Apollo.
Apollo.io
~$49/seat/moA large sales-intelligence platform that bundles a B2B contact database with sequencing.
Strengths
- Owns a large B2B contact database — data and outreach together.
- Broad feature set and a capable API.
- Strong brand and ecosystem.
Skip the sequencer. Send through the deliverability layer.
A managed warmed pool, an automatic reputation circuit-breaker, and per-send pricing — no per-seat tax.