For solo founders

Deliverability that runs unattended, priced for low volume.

A solo founder sending a few dozen or a few hundred cold emails a month does not need an agency-grade UI, and a $37-49-per-seat subscription is a bad fit for that volume. CogniLead is priced and built for exactly this case.

The problem

What makes this hard today.

01

Per-seat pricing is a bad fit at low volume

Paying $37-49 a month for a seat regardless of whether you send 20 emails or 2,000 does not match how a solo founder actually uses outbound.

02

No time to babysit warmup or reputation

Manually ramping a new domain and watching Postmaster Tools is time a solo founder does not have to spend on deliverability instead of the product.

03

Agency-UI overhead you do not need

Campaign builders designed for teams running dozens of client sequences add complexity that is unnecessary for one person sending their own outreach.

How CogniLead helps

The mechanism, step by step.

  1. 100 sends a month, free forever

    No credit card required to start — enough volume to validate outbound before committing to a paid tier.

  2. Per-send pricing at low volume

    $0.035 per send past the free tier — you pay for what you actually send, not a flat monthly seat regardless of usage.

  3. Warmup and the circuit-breaker run unattended

    The managed pool handles warming and Postmaster monitoring automatically, so deliverability keeps working while you focus on the product.

FAQ

Questions about Solo founders & indie hackers.

Is there really a free tier, or is it a trial?+

100 sends a month, free forever, no credit card required — not a time-limited trial.

What happens if I outgrow the free tier?+

Sends past 100/month are metered at $0.035 each on the entry tier, shown live on the dashboard so there is no surprise invoice — no forced upgrade to a seat plan.

Do I need to know anything about SPF/DKIM/DMARC to use this?+

No — sending domains in the managed pool come pre-configured. If you want to check your own domain, the free /tools/spf-checker and /tools/dmarc-checker are available regardless of plan.

Can I use this without an ops or deliverability background?+

Yes — the warmed pool and reputation circuit-breaker are managed automatically. You supply leads and copy; CogniLead runs the deliverability mechanics in the background.

Related reading

CogniLead for solo founders — per-send pricing, no seat tax