Free dev
$0forever
100 sends / mo
- One sender domain
- Hard cap 100 sends/mo
- MCP server + API access
- AI content scaffolding (beta)
Per-send pricing
Managed cold-email deliverability. $0.035/send, not $99/seat.
Smartlead charges per seat. CogniLead charges per send — and runs the deliverability ops: warmed sender pools, a reputation circuit-breaker, reply and bounce handling. Bring your leads; we keep them out of spam.
Starter
$79/ month
2k sends / mo+ $0.045 / send over
- 3 sender domains, warmed
- EU/CH sender-domain routing
- Reply + bounce detection, suppression list
- One-click unsubscribe (RFC 8058)
- AI content scaffolding (beta)
Growth
most picked$399/ month
10k sends / mo+ $0.035 / send over
- 10 sender domains
- Postmaster reputation circuit breaker
- IMAP reply correlation
- Warming engine (peer auto-replies)
- Everything in Starter
Scale
$1,499/ month
40k sends / mo+ $0.028 / send over
- Dedicated warming infrastructure
- Multi-pool sender-domain isolation
- Priority deliverability support
- Everything in Growth
Enterprise
customunlimited
Bring-your-own sender domains, dedicated warming infrastructure, multi-pool sender-domain isolation, and priority deliverability support. Talk to us.
TCO vs Smartlead
CogniLead costs more on raw volume.
It earns it back by running the deliverability ops most tools leave to you.
Comparison is for the closest equivalent SKU at the time of writing (Growth · 10k / Smartlead Pro · 30k). We'll update on every competitor price change.
| Dimension | CogniLead Growth | Smartlead Pro |
|---|---|---|
| Monthly base | $399 (Growth) | $94 (Pro) |
| Sends included | 10,000 | 30,000 |
| Overage rate | $0.035/send | n/a (refills only) |
| Reputation circuit-breaker | auto-pauses pools | monitoring only |
| Jurisdiction-aware sender-domain routing | native | not offered |
| Per-seat fees | $0 — never | team seats charged |
Every tierDeliverability ops
The hard part of cold email, managed.
Bring your leads. CogniLead runs warmed sender pools, peer-to-peer inbox warming, a Postmaster reputation circuit-breaker, and reply/bounce correlation — then meters you per send, not per seat. AI content scaffolding for landing pages is bundled as a beta nicety.
Start free →- Warmed sender-domain pools with jurisdiction-aware routing and warmth rotation
- Multi-step outbound email with reply, bounce, and suppression tracking
- Postmaster reputation circuit-breaker + AI content scaffolding (beta)
FAQ
Frequently asked questions.
What does CogniLead actually do?+
It runs the deliverability operations layer for cold email. You bring the leads; CogniLead manages warmed sender-domain pools, peer-to-peer inbox warming, a Postmaster reputation circuit-breaker that auto-pauses degrading domains, multi-step sending with gates re-checked before every send, and reply/bounce correlation. AI content scaffolding for landing pages is bundled as a beta nicety. One per-send meter.
Where do the leads come from?+
You supply them. CogniLead is the deliverability ops layer downstream of your lead source — push leads in via POST /api/v1/leads from your CRM, a scraper, or an Apollo/Clay export. There is no targeting or data product bundled in; we keep the leads you bring out of spam.
Will deliverability match what I get on Smartlead?+
For warmed domains, yes — Resend is the underlying ESP for both and we add a Postmaster reputation circuit breaker that pauses pools the moment Google or Microsoft signal a complaint spike. Outbound hygiene is suppression lists plus RFC 8058 one-click unsubscribe.
How does per-send pricing work past the included bundle?+
Below your tier cap (e.g. 10k on Growth) sends are covered by the base fee. Past the cap we report each send to Stripe at the tier overage rate ($0.035 on Growth) and you see the projected charge live on the dashboard. You only meter on outbound sends. No surprise invoices — you can set a hard cap in /dashboard/billing.
Is there an annual billing discount?+
Yes — 15% off when you pay annually. Toggle "Annual" at the top of this page to see the prepaid rate; the discount applies to the base tier only (per-send overage stays at the catalog rate).
Start free, scale when you send more.
The free tier runs 100 sends a month with no credit card — warmed pool, reputation circuit-breaker, and hygiene included. Bringing your own domains or need high volume? Talk to us.