§055 min read · Last updated 2026-06-04
MarketPrior-fed targeting
Lead and account targeting comes from the MarketPrior API, an upstream and separately-owned product. lib/marketprior/client.ts is the consumer. CogniLead calls MarketPrior; it does not rebuild it.
Targeting is where outbound gets its lead set. CogniLead does not ingest, enrich, or rank a company universe — that is MarketPrior's job. CogniLead is a consumer of MarketPrior insights, reached through its API.
The client
lib/marketprior/client.ts wraps the MarketPrior API. It requests targeted leads and accounts for a campaign and returns the targeting context that feeds personalisation across email and voice.
Division of labour
- MarketPrior — owns the market-intelligence corpus, the enrichment, and the ranking. Separately built and separately owned.
- CogniLead — calls MarketPrior for a targeted lead set, then generates and delivers outbound against it.
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