§036 min read · Last updated 2026-06-04

Outbound email

Personalised, multi-step email sequences to targeted leads. Resend handles delivery and the bounce/reply webhooks; CogniLead handles personalisation, suppression, and RFC 8058 one-click unsubscribe.

The outbound email plane sends personalised, multi-step sequences to leads surfaced by targeting. Dispatch is intentionally thin — Resend handles the SMTP, the bounce tracking, and the reply detection. CogniLead owns personalisation (via phi-cloud), the sequence schedule, and the outbound hygiene that keeps the channel healthy.

Delivery

Each sequence step is rendered and handed to Resend for delivery. Inbound webhooks stream bounces, replies, and complaints back into the tenant's data, which drive the suppression list and the per-step state of the sequence.

Personalisation

Drafts are generated per lead via phi-cloud, grounded in the targeting context the MarketPrior API returns. The output is structured (subject, body, html, text) so it can be validated before it is queued for delivery.

Hygiene

CogniLead keeps only the outbound hygiene the channel actually needs: a per-tenant suppression list and an RFC 8058 one-click unsubscribe. A complaint, a bounce, or an unsubscribe against one campaign suppresses the address across all of that tenant's campaigns. That is the whole compliance surface — see §6.

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